PRIVACY POLICY

THE VIRAL HOOK VAULT & THE VIRAL HOOK ENGINE

Last updated: 9 October 2026

At The Viral Hook Vault, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share information when you visit our website, purchase our products or use Viral Hook Engine, our AI-powered hook-writing assistant available through ChatGPT.

1. WHO WE ARE

The Viral Hook Vault and Viral Hook Engine are operated by Stephen Mayall.

Website: https://www.theviralhookvault.com

Contact: support@stephenmayall.com

For questions about your personal information or this policy, please contact us using the email address above.

2. INFORMATION WE COLLECT

Depending on how you interact with our services, we may collect:

  • Contact information: Your name, email address, telephone number and billing address when provided.

  • Purchase information: Details of products purchased, transactions and payment status. Payments are processed through third-party payment providers.

  • Website information: IP addresses, browser information, pages visited, cookies and website usage data.

  • Information you provide: Details submitted through forms, registrations, surveys or customer support enquiries.

  • AI assistant inputs: Text, topics, scripts, content briefs, business descriptions and other information you choose to enter into Viral Hook Engine.

We do not require users to submit sensitive personal information to Viral Hook Engine and recommend avoiding passwords, financial details or other confidential information in AI prompts.

3. HOW VIRAL HOOK ENGINE USES YOUR INFORMATION

Viral Hook Engine is an AI-powered assistant designed to help users generate, adapt and improve hooks for social media, advertising and other content.

Viral Hook Engine operates through OpenAI's ChatGPT platform.

When you use Viral Hook Engine:

  • You may provide prompts, scripts, topics, descriptions or other content for the assistant to process.

  • OpenAI processes your interactions to provide AI-generated responses.

  • The assistant uses your instructions and supplied content to generate or revise hooks.

  • Your use of ChatGPT is also subject to OpenAI's applicable privacy policy and terms.

You can review OpenAI's privacy policy at: https://openai.com/policies/privacy-policy/

The Viral Hook Vault does not automatically receive copies of your private ChatGPT conversations simply because you use Viral Hook Engine.

If additional integrations or data collection features are introduced in future, this policy will be updated to explain them.

4. HOW WE USE YOUR INFORMATION

We may use personal information to:

  • Provide access to purchased products and services.

  • Process orders and manage customer accounts.

  • Respond to enquiries and provide customer support.

  • Improve our website, products and customer experience.

  • Analyse website traffic and product performance.

  • Send product updates and marketing communications where permitted by law.

  • Maintain security, prevent fraud and comply with legal obligations.

5. LEGAL BASIS FOR PROCESSING

Where UK data protection law applies, we process personal information on one or more of the following legal bases:

  • Contract: To fulfil purchases and provide requested services.

  • Legitimate interests: To operate, secure and improve our business and services, where those interests are not overridden by your rights.

  • Consent: Where required for marketing communications, non-essential cookies or other optional processing.

  • Legal obligations: To comply with applicable accounting, tax and regulatory requirements.

6. SHARING INFORMATION WITH THIRD PARTIES

We use third-party service providers to operate our business. These may include:

  • Payment processors for securely handling purchases.

  • Website hosting and ecommerce providers.

  • Email marketing and customer communication platforms.

  • Analytics and website performance services.

  • OpenAI, which provides the ChatGPT platform used by Viral Hook Engine.

These providers process information according to their respective roles, agreements and privacy policies.

We do not sell your personal information to third parties.

Mobile phone information and text messaging opt-in consent will not be shared with third parties or affiliates for their own marketing or promotional purposes.

We may also disclose information where legally required or in connection with a legitimate business transfer.

7. PAYMENT SECURITY

Payments are processed through third-party payment providers using appropriate security measures.

Payment information submitted during checkout is handled by the relevant payment provider and may be shared with financial institutions as necessary to complete transactions.

We do not directly store complete payment card details on our website servers.

8. COOKIES AND ANALYTICS

Our website may use cookies and similar technologies to:

  • Remember visitor preferences.

  • Maintain shopping cart and session information.

  • Understand which pages visitors access.

  • Analyse website performance.

  • Improve website functionality and user experience.

  • Support advertising and marketing measurement where applicable.

Where legally required, we obtain consent before placing non-essential cookies.

You can manage cookies through your browser settings or any cookie preference controls provided on our website.

Disabling certain cookies may affect website functionality.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business records, resolving disputes and meeting legal obligations.

Different categories of information may have different retention periods.

Information processed through ChatGPT is subject to OpenAI's applicable retention policies and account settings.

10. INTERNATIONAL DATA TRANSFERS

Some third-party providers, including OpenAI, may process personal information outside the United Kingdom.

Where UK data protection law applies, we take appropriate steps to ensure international transfers are subject to legally recognised safeguards where required.

11. YOUR PRIVACY RIGHTS

Depending on applicable data protection laws, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your personal information.

  • Object to certain processing activities.

  • Request restrictions on how your information is processed.

  • Request transfer of your information where applicable.

  • Withdraw consent where processing relies on consent.

To exercise these rights, contact: support@stephenmayall.com

For information held directly by OpenAI through your ChatGPT account, please refer to OpenAI's privacy controls and policies.

UK residents may also raise concerns with the Information Commissioner's Office (ICO) at https://ico.org.uk.

12. DATA SECURITY

We use reasonable technical and organisational measures, including trusted third-party service providers, to help protect personal information against unauthorised access, loss, misuse or disclosure.

No online service can guarantee absolute security.

13. THIRD-PARTY WEBSITES

Our website and products may contain links to external websites and services.

These third parties operate under their own privacy policies, and we recommend reviewing those policies before providing personal information.

14. CHILDREN'S PRIVACY

Our products and services are not specifically directed towards children.

Use of Viral Hook Engine through ChatGPT is subject to OpenAI's applicable age requirements.

15. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes in our services, legal requirements or data processing practices.

The latest version will be published on this page with an updated revision date.

16. CONTACT INFORMATION

Email: support@stephenmayall.com

Website: https://www.theviralhookvault.com